Blog
Writing from Gillian Rotstein.
October 15, 2026
Two Brand Statements, One Clear Winner
When I start working with a small business, I ask for one thing first: their current positioning statement.
September 13, 2026
A Situation Where the Standard Advice Does Not Apply
If you have ever sat through a marketing workshop, you have heard the line: know your niche, then stay in it. Pick one audience, one message, one channel, and repeat it until it sticks.
September 13, 2026
The One Weekly Habit That Keeps My Client Work From Going Stale
For a while, I treated client meetings, deliverables, and deadlines as the whole job. Anything that did not directly produce a deck or a post felt like a waste of an hour.
